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#Hop valley bubble stash windows#
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To kick off its national launch, Hop Valley is introducing the IBU-O-Meter, an online tool that uses machine learning to measure bitterness on the internet – while hooking legal-age drinkers up with some juicy Hop Valley IPAs. “Innovation will continue to be a core pillar of our strategy,” says Macbeth. While the Stash Pack goes national, Hop Valley is set to release a Hazy IPA variety pack in the Pacific region next month called Hazy Daze, which includes its best-selling new brand, Stash Panda, along with three new Hazy IPAs. “Our innovative IPAs provide a true point of difference to go out and win in the IPA space.” “The diversity that our liquid, branding, and packaging provide our distributors is absolutely amazing,” Macbeth says. While IPA remains craft beer’s hottest style, Hop Valley believes its Cryo Hops® beers will win over consumers with its refreshingly different spin on IPA.
#Hop valley bubble stash series#
“We’re excited that distributors are seeing the power of our Stash series and the diversity that it provides their portfolios.” However, as we executed several taste-and-learn events across the country, the response has been overwhelmingly positive,” Benkonvich says. “We knew going into this that we had a difficult road ahead of us, as the distributor network has a vast craft portfolio. “Orders are exceeding expectations, and feedback from test markets on our 19.2-oz package has been fantastic. “The reception from distributors has been strong,” says Adrian Benkonvich, Hop Valley’s president. Now the entire country can experience the magic of Hop Valley’s Stash. That’s due in part to the strength of its Stash series in the Pacific region, where it has been available in 10 states. Its Cryo Hops® beers have pushed it to become the second-largest brewery in Oregon, while sitting on the cusp of the top 20 craft breweries in the U.S. and Canada, where Bubble Stash is available, is a turning point. Hop Valley, which has been part of Molson Coors’ Tenth and Blake craft division since 2016, says Bubble Stash will compete with other national IPAs, such as offerings from Lagunitas, New Belgium, Sierra Nevada and Anheuser-Busch’s Goose Island and Elysian.įor Hop Valley, the national distribution across the U.S.
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